With weed flying off the shelves at Illinois dispensaries, cannabis firms vying for new customers are increasingly focused on developing new products and marketing their wares.
So far this year, cultivators looking to feed Illinois’ growing need for legal weed have flooded pot shops with everything from THC-laced pills to artisanal edibles to a weed label focused on “high-fashion and luxury.”
Here are some of the products hitting dispensary shelves:
‘The Hermes of Marijuana’ Illinois pot users can now get their hands on vaporizers and edibles created by Beboe, which the New York Times has called “the Hermès of marijuana.” Provided/Green Thumb Industries
The Beboe brand of vaporizers and edibles was first unveiled at a West Hollywood dinner party attended by A-listers like Orlando Bloom, Sharon Stone and Justin Theroux. After the brand’s cache grew and the New York Times labeled Beboe “the Hermès of marijuana,” Green Thumb Industries acquired its parent company in 2019.
GTI, a major pot firm based in the Loop, has now introduced Beboe’s disposable vape pens and edible pastilles to Illinois’ market. Both come in two blends that have differing effects, Inspired and Downtime. And the edible products come