Cannabis dispensary titan MedMen has signed an exclusive licensing agreement with the infamous Woodstock brand, as well as Woodstock Cannabis Company. MedMen will be able to use the famed ‘Woodstock’ name on a new line of cannabis products set to be made and sold in California, Nevada, Arizona, Illinois, Massachusetts, and Florida.
“The Woodstock festival marked the height of the 1960s counter-culture movement,” said MedMen co-founder and CEO Adam Bierman. “As a brand, MedMen is all about pushing the boundaries and bringing about progressive change to make marijuana-use part of the mainstream, so this partnership between MedMen and Woodstock makes perfect sense. It will help us reach a broad audience of consumers who are familiar with marijuana use, and ready to discover new products and ways to incorporate cannabis into their lives.”
The agreement—which grants MedMen the ability to have “premium” cannabis placement at Woodstock festivals, events, and promotions—is only active in the aforementioned states, but anticipates more states will come on board, should Woodstock allow them to.
MedMen has often been favorably compared to the Apple Store, with famously helpful, lanyard-adorned employees guiding customers throughout their large, open storefronts. MedMen continues to be one of the largest operating marijuana brands,