The largest e-cigarette maker also said Wednesday it won’t fight a sweeping ban on flavors proposed by the Trump administration to reverse a surge in underage vaping.
Juul’s CEO will be replaced by a senior executive from Altria, the maker of Marlboro cigarettes. Altria took a 35% stake in Juul in December at a cost of $13 billion.
The shake-up comes amid growing public furor over vaping that has triggered calls for tighter restrictions at the federal and state levels. Massachusetts said Tuesday it will ban all vaping products for four months, the first such step in the country.
E-cigarettes have been largely unregulated since first arriving in the U.S. in 2007. After multiple delays, the Food and Drug Administration has set a deadline of next May for manufacturers to submit their products for review.
The makers of e-cigarettes are now fighting to survive as they face two public health debacles linked to vaping: a mysterious lung illness and rising use of e-cigarettes by teenagers.
Juul’s new chief, K.C. Crosthwaite, in a statement, said Juul has long focused on providing