Apple hosted a event in San Francisco to show some of the more exciting products on the horizon. See the specs for the upcoming Apple TV, iPhone 6S/6S Plus, iPad Pro and Apple Watch OS2. (Jonathan Elker/The Washington Post)
SAN FRANCISCO – Apple unveiled an array of major improvements to its iPhones, iPads and other leading products Wednesday, including a voice-activated television box that the company said would form “a new foundation for TV.”
The updated Apple TV includes some hardware improvements, such as a remote control that allows users to easily navigate through entertainment options simply by speaking one’s desires to Siri, Apple’s voice assistant. But perhaps its more significant feature is its ability to be used as a game console, which could set up the company to enter a new arena in living room entertainment.
Apple said several major software companies were now making versions of their most popular titles for Apple TV. The new device will also come with its own app store, allowing third-party developers to shape how consumers get entertainment and videos on their televisions. Apple also showed how users could use the best screen in their house to look at rooms for rent through Airbnb or homes for sale on Zillow.
“Our vision for TV is simple,” said Apple chief executive Tim Cook. “We believe the future of television is apps.
That was one of several emerging forays that were evident from Apple’s presentation in San Francisco. The electronics giant also introduced a new tablet – a $799 iPad Pro – aimed at business clients as well as new software on its watch and other mobile devices that Apple said would revolutionize how doctors and patients interact. At one point, the audience was shown how a pregnant mother could record her newborn’s heartbeat and send the sound in a live stream to her doctor.
Apple also released an update to its most important product — the iPhone — which accounts for 56 percent of the company’s sales. The new iPhone 6S and its larger cousin, the 6S Plus, have new 12-megapixel cameras, sharper screens and a feature called 3D Touch, which brings up different menus depending on how hard a user is pressing the screen.
Yet it is the hockey puck-sized television box that remains the …Read More