Last Updated Sep 9, 2015 2:22 PM EDT
“We’re about to make some monster announcements.”
With that modest vow, Apple (AAPL) CEO Tim Cook kicked off the company’s fall press extravaganza showcasing the technology giant’s latest wares.
Jeff Williams, Apple’s senior vice president of operations, followed Cook on stage at the Bill Graham Civic Auditorium in San Francisco and touted enhancements to the Apple Watch, including new faces and bands. Williams also highlighted what he said are some 10,000 apps available for the device.
“This is a big deal,” he said. “It’s a really powerful thing to be able to glance at your wrist and see the information important to you.”
Next up was the iPad Pro, which Apple said is bigger and faster than previous versions of the tablet. “Today we have the biggest news in iPad since the iPad,” Cook said. The iPad Pro comes with a 12.9 inch diagonal screen, Retina Display, improved audio and what the company calls a “smart” keyboard designed for the iPad Pro.
The iPad Pro, which will come in gold, silver and “space gray,” will hit shelves in November. Pricing will range from $799 for a tablet with 32GB of memory up to $1,079 for a 128GB, LTE-compatible model.
Apple CEO Tim Cook opens the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015.
Eric Risberg, AP
In announcing the first overhaul of Apple TV in three years, Cook said Apple’s goal is to “provide a new user experience that’s fun and easy to use.” That includes what Apple calls a “revolutionary” remote for its set-top box, which users also may control with Siri, Apple’s voice-activated digital assistant.
Apple TV will also feature a designated operating system, tvOS, aimed at encouraging software developers to roll out news apps for the box.
“We believe the future of television is apps,” Cook said.
Indeed, while most of the excitement surrounding Apple’s previous September events focused on the unveiling of a new iPhone, this year there was more buzz about Apple TV.
Apple is positioning the device as an alternative to traditional gaming systems like Microsoft’s Xbox One and Sony’s PlayStation 4 by focusing on more casual, social games that could be downloaded from the App Store. Company executives demonstrated Apple TV’s multiplayer gaming capabilities with a brief session of “Crossy Road,” a popular mobile game.
Apple says it has sold more than 25 million Apple TV devices worldwide since 2007, …Read More