Apple CEO Tim Cook discusses the new iPad during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Sept. 9, 2015.
Eric Risberg/AP Photo
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Apple (NASDAQ: AAPL) introduced the giant iPad Pro, plus updates to the Apple Watch and software, including the date of the watch’s OS 2 software update, and new accessories.
The iPad Pro in silver, gold and space gray, the largest iPad yet, was introduced on stage in San Francisco by Phil Schiller, Apple’s senior vice president of worldwide marketing. Schiller showed the pros of a larger iPad that measures 12.9-inches diagonally with a retina display. The width of the iPad Pro is the same of the height of the iPad Air, with 5.6 million pixels. The product has 10 hours of battery life, Schiller said.
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The iPad Pro starts at $799 for the 32 GB Wi-Fi model; $949 for the 128 GB Wi-Fi model; and $1,079 for the 128 GB model, which comes with Wi-Fi and cellular capabilities.
For the first time, there is a four-speaker audio system on the iPad with the new product.
“It puts up three times the audio volume of an iPad Air 2,” Schiller said, while touting its thin width of 6.9 mm and weight of about 1.5 pounds.
Eric Risberg/AP Photo
PHOTO: Phil Schiller, Apple’s senior vice president of worldwide marketing, discusses the pricing for the iPad lineup during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Sept. 9, 2015.
Schiller said Microsoft was one of the groups that tested productivity on the new iPad Pro, drawing some near gasps from the audience.
“Yeah, these guys know productivity,” Schiller said.
PHOTO: Phil Schiller, Senior Vice President of Worldwide Marketing at Apple Inc, speaks about the new iPad Pro during an Apple media event in San Francisco, Sept. 9, 2015.
Apple also unveiled the iPhone 6s and iPhone 6s Plus, showing off new devices that at first glance may look no different than their predecessors but boast several internal tweaks.
The company introduced new gestures, including “3D Touch,” allowing the devices to distinguish between a quick tap and a long press, opening up a new way to give commands. The new gestures can work on the home screen by giving users short cuts to the things they do most often. An on-stage …Read More