ANN ARBOR, MI — An Ann Arbor dispensary is set to expand its footprint and open a cultivation and retail facility in Lansing.
Pure Roots, which opened in mid-2020, will open its Lansing location in September and has plans to open additional locations in Centerline and Battle Creek.
The cultivation portion of the Lansing location is currently operating and is set to harvest in August, according to Reni George, Pure Root’s vice president of governmental affairs.
The dispensary specializes in non-remediated cannabis and terpene profiling. Although most cannabis goes through a cleansing process to remove traces of mold and mildew after testing, cleansing agents used in remediated cannabis can affect the way it burns, George said.
“(Remediated cannabis) gives a different user experience, including burning in the back of the throat,” he said.
Pure Roots also tests for and profiles different terpenes — the aromatic agent of the cannabis flower — in order to categorize its product into four “feels:” Revive, Reflect, Relief and Rest.
“It’s not just flavor that terpenes give you, some have a pharmacological effect,” said Derrick Walker, a Pure Roots employee.
Launching Pure Roots in the middle of a pandemic was difficult, George said.
“Customers want to see and smell cannabis before they buy,”